+$FBDMS 演讲嘉宾
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+$往届议程
+$10月24日 上午 Empower New Marketing with Digital
+$09:00-09:15+$进口休闲食品在私域流量中大有可为
+$张弛弢, 大中华区董事总经理, Pladis英国联合饼干
+$09:15-09:35+$数造营销,与食共进
+$路阳, 华东营销管理中心策划总监, 今日头条
+$09:35-10:00+$饮料企业数字化的正确姿势
+$蒋薇薇, 集团副总裁, 东鹏饮料
+$10:00-10:20+$下沉市场,快消江湖的新增长机遇
+$窦良玉, 联合创始人, 泛为科技
+$10:20-10:55+$B2B品牌如何拥抱线上营销
+$张家淇, 中国区总经理, 百乐嘉利宝
+$10:55-11:10Coffee Break & Booth Visiting
+$11:10-11:40+$新时代,我有新态度
+$高钟秀, 方便面事业市场本部总监, 康师傅
+$11:40-12:00+$数据赋能,助力增长
+$孟伟,数据营销首席顾问, Merkle
+$12:00-12:45Panel Discussion: Brand Evolution in the Digital Economy & Big Data Era
+$主持人: 徐烨, 营销副总裁, 深演智能|品友
+$Philia Li, 大中华区消费者洞察高级总监, 百事
July Hu, Head of Data Intelligence, FrieslandCampina (Confirmed)
Lily JI, Asia Data Lead, General Mills
+$付继仁, 副总裁, 知乎
+$️ +$10月24日 下午 Empower New Marketing with Digital
+$13:30-13:50Digital Marketing Innovation of a Chinese liqueur Brand
+$舒国华, 产品研发总监兼壹企服务中心总监兼中国酒业英雄联盟常务副秘书长, 金东集团
+$13:50-14:10+$年轻这YOUNG圈
+$冷惟妙:网易·互联网沙雕文化研究员
+$韩悦:网易·变脸青年协会代表
+$14:10-14:30+$扩博智能+$Colbotics+$以+$AI+$赋能零售行业创新发展
+$李炤, 联合创始人兼首席收入官, 扩博智能 Clobotics
+$14:30-14:50Building a Cult to Change the World
+$Herbert Law, 大中华区品牌总监, OATLY
+$14:50-15:05Coffee Break & Booth Visiting
+$15:05-15:25 +$职场社交进化论—零食带来的职场新变革
+$崔尧, 商业化销售负责人, 脉脉
15:25-15:45Insight Presentation
+$米磊, 创始人兼CEO, 合数
+$15:45-16:10+$新品牌突破的思考
+$林盛, 创始人, 钟薛高
+$16:10-16:40+$一罐凉茶的共生营销
+$易庭, 品牌总监, 王老吉
+$16:40-17:30+$圆桌讨论: 聚焦英国-英国食品饮料品牌的传统和创新
+$主持人: Ran Guo, 食品饮料行业助理总监, 英中贸易协会
+$确认嘉宾: Qiana Tang, 中国区业务发展经理, Walkers
+$Janis Vougioukas, 联合创始人, Feast Creative Foods
+$Andrew Atkinson, 高级市场经理, China Skinny
+$Zhongshi Jia, 董事总经理, Jacobs Well
18:00-20:00Banquet
+$10月25日上午Session2 Rebuilding Brands Via E-Commerce
09:00-09:30+$在社会化电商时代里重塑品牌
+$Sheilen Rathod, 总裁, 消费者互动与商务运营, 亚洲暨中国区, 奥美
09:30-10:00+$数字化时代的新品类突围 —儿童健康有机食品
+$Lulu Yan, 亚洲儿童食品总经理, 健合集团
10:00-10:25+$AI营销如何精细化运营用户生命周期?
+$刘丽丽, 增长产品及服务事业部副总裁, 深演智能|品友
+$10:25-10:40Coffee Break & Booth Visiting
+$10:40-11:05+$玩转+$速溶咖啡品类升级
+$任泛舟, 总经理, 品室咖啡
+$11:05-11:35+$消费者眼中的白酒-白酒行业2020发展新趋势
Wang Jing, Senior Research Director, Ipsos
11 / 35 / 12 / 00+$AI玩的小确幸
+$张博雅, 百度上海IMC高级经理, 百度
+$12:00-12:25+$利+$用电商建立品牌生态和价值主
+$宋漪静, 消费者洞察负责人, 格力高
+$10月25日下午 消费者体验革命
13:30-14:00+$新快消 新世代 新跨界
+$唐慧敏, 前RIO锐澳鸡尾酒数字零售总监
14:00-14:30Aiming at single groups, building IP brand of national tide food
+$曾瑞露, 创始人, 单身粮
+$14:30-15:20+$闭幕头脑风暴: 新零售时代下的消费者体验进化
Moderator: Chen Lei, Director of Research, Ipsos
+$嘉宾: Cindra Jo, 门店总经理, 悦衡食集
+$Joanna Wang, 联合创始人, 精明购
+$唐慧敏, 前RIO锐澳鸡尾酒数字零售总监
+$15:20-16:00 茶歇及交流
Official Support Partner
+$2019参会品牌
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WHO ATTENDS
WE INCLUDE EVERY FLAVOR & VERTICAL: FBDMS will gather all players in the industry, connecting in eCommerce, digital marketing, strategy, and business development across all verticals. We’re here to foster inspiration, learning, and partnerships.
THE BRANDS+ View More
THE BRANDS
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+$期待技术革新和Those that are migrating online to extend their reach and sales with both a digital and physical presence
+$营销创新者+ View More
+$营销创新者
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+$食品饮料行业消费+$者互动和销售模式创新者
THE RETAILERS+ View More
THE RETAILERS
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Spanning grocery, food service, and general merchandisers, those who are moving from brick-and-mortar to a blended virtual and physical presence
THE TECHIES+ View More
THE TECHIES
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That provides the potential for huge growth in your F&B sales
+$未来创想者+ View More
+$未来创想者
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+$他们今天奇思妙想的技术和产品将会成为The technology and product companies whose outlandish ideas today will become the traditions of tomorrow
About
+$此“疫”过去,传统零售业面临线上vs线下业务结构比重的调整,促使食品饮料品牌巩固强化线上业务及营销,以传统卖场为现金流生命线的企业,也将逐步增加线上比重和新零售加快发力,以应对这种意外战“疫”的抗风险能力。线上营销和广告,将继续迎接新一轮的大机遇。
+$随着中国数字化进程的加速,传统食品饮料行业的“人货场”模式也在持续进化中。品牌需要思考如何从产品的数字化、用户的数字化、渠道的数字化到沟通的数字化,推进品牌数字化营销的新基建,不断颠覆时代的发展, 以此适应未来诸多的不确定性和无常性。
- Focus on the Real question of how the Food and Beverage Industry changes the customer's Digital experience
- Rich conference content, interesting speakers and cutting-edge industry topics. Learn from field leaders and companies that are still learning how to get on their feet.
- Committed to industry learning and experience sharing, reduce suppliers to promote products and services.
- Listen to the insights of digital marketers from different areas of the industry. Cross-industry perspectives inspire you to think more creatively about your digital strategy.
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BRAND MARKETERS
Gather global leaders in Food and Beverage to explore new ideas for marketing & consumer insights
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Speakers
Share ideas, views, knowledge
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BRANDS
In-depth communication with brand marketing executives
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TOPIC & DISCUSSIONS
The hottest topic at the moment, at the forefront of the industry
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