Reverse growth under the Challenge of epidemic situation in the morning
08:00-09:00 guests sign in.
09:00-09:30Online enabling, Unbounded Marketing-- BC Integrated Global Circulation Ecological chain
Xu Yonggang, Director and General ManagerSwire Coca Cola
09:30-09:55Brand Presentation
Gao Zhongxiu, Marketing Director, convenient Noodle Division, Master KangMaster Kong
09:55-10:15 Digital practice of willing Liquor Industry
Zhang Beiping, General Manager of Digital Management CenterGive up to the wine industry
10:15Social marketing case sharing
Micro-blog
10:35-10:45Coffee Break & Booth Visiting
10:45Digital practice of New Tea Brand
Chen Shi, head of public relations communicationNaxue's Tea
11:10Innovative marketing case sharing
Sohu
11:30Innovative marketing case sharing
TBA
11:50Round Table discussion: thinking about Survival and change in crisis
The negative impact of COVID-19 's epidemic situation on various industries has become a foregone conclusion. How to judge the impact of the epidemic on the beverage industry as a whole and the current retail channels? What will be the performance of different subdivisions in the aftermath of the epidemic? At the same time, health will become a new theme throughout the year. How can the beverage industry embrace new opportunities?
Round Table Guests:
Li Qian, Chief Brand Officer, Wugu Mill
Li Ji, co-founder, Zuo Lion
Guo Sihan, deputy general manager, happy and happy tea
Gao Zhongxiu, Marketing Director, Master Kang
In the afternoon, we will build new brands and win sales.
13:30-14:00How to catch the eyeball of young consumers in collaborative marketing
Li Qian, Chief Brand OfficerGrain Mill
14:00-14:20Brand Super Language
Liu Wei, founder and CEOThomson Jason
14:20Healthy consumption: a New trend in the Post-epidemic era
Gong Wu, General Manager of China BrandAland Allande.
14:45Insight Presentation
Volcanic Engine
15:05Coffee Break & Booth Visiting
15:20Differentiated Marketing of New Plant Meat Brand
Hong Xiaoqi, FounderHey Maet plant meat
15:45-16:05Internet + Cinema makes scene Marketing more accurate
He Yuyang, Co-founderHugging Hall Media
16:05-16: 30Thoughts on the Breakthrough of New Brand
Wang Xin, Co-founderWheat Oye
16:30A New way out of the Circle of Hawk Bean, a New Plant protein Nova
Wang Luyuan, FounderOriginal bean revival (reserved)
16:50Round Table discussion: new momentum of growth in the era of Digital Commerce
Time to enter 2021, the new era of consumption has quietly arrived. The emerging business model adapts to the buying behavior of consumers, represents the demand of consumers for retail experience, and shows its resilience during the epidemic. Consumers and consumer behavior have undergone subtle changes. Based on the characteristics of the industry and changes in consumer behavior, how to better understand consumers and provide more accurate services has become an important issue in the industry.
Moderator:Yang Zhikai, managing partner, solution consultation
Hong Xiaoqi, founder of, Hey Maet Plant Meat
Pan Dinghao, founder, Panda Fine Wine
Sun Sida, founder, Food Laboratory
Xiao Li Zi, Co-founder and Brand Director, AKOKO
18:00-20:00VIPDinner and industry report release (invitation limited)
- Focus on the Real question of how the Food and Beverage Industry changes the customer's Digital experience
- Rich conference content, interesting speakers and cutting-edge industry topics. Learn from field leaders and companies that are still learning how to get on their feet.
- Committed to industry learning and experience sharing, reduce suppliers to promote products and services.
- Listen to the insights of digital marketers from different areas of the industry. Cross-industry perspectives inspire you to think more creatively about your digital strategy.
