Agenda

Reverse growth under the Challenge of epidemic situation in the morning

08:00-09:00 guests sign in. 


09:00-09:30Online enabling, Unbounded Marketing-- BC Integrated Global Circulation Ecological chain 

Xu Yonggang, Director and General ManagerSwire Coca Cola


09:30-10:00Digital enabling: the way to break the situation of Digital Marketing of traditional Brand

Gao Zhongxiu, Marketing Director, convenient Noodle Division, Master KangMaster Kong


10:00-10:30 Marketing Innovation and creation practice under the Internet-case sharing of Liquor Enterprises

Shu Guohua, Director of Product Research and Development, GroupJindong Group


10:30 The value of Weibo socialized Marketing with the moving of "Food" Machine

Ruan Luping, Senior Lecturer, Weibo Business SchoolMicro-blog


10:50Coffee Break & Booth Visiting 


11:05-11:30Digital Advanced "2020 New White Paper on Tea drinking 

Chen Shi, head of public relations communicationNaxue's Tea


11:30Innovative marketing case sharing 

Zhou Qiuzhen, General Manager of East China District, Advertising Marketing Department of SohuSohu



11:50Round Table discussion: thinking about Survival and change in crisis

The negative impact of COVID-19 's epidemic situation on various industries has become a foregone conclusion. How to judge the impact of the epidemic on the beverage industry as a whole and the current retail channels? What will be the performance of different subdivisions in the aftermath of the epidemic? At the same time, health will become a new theme throughout the year. How can the beverage industry embrace new opportunities? 

Officiating Guests:Jenny Chan, China Editor, WARC

Round Table Guests:

Yao Beibei, Deputy General Manager of Digital Integrated Marketing Group, CBNData

Li Ji, co-founder, Zuo Lion

Guo Sihan, deputy general manager, happy and happy tea

Gao Zhongxiu, Marketing Director, Master Kang


In the afternoon, we will build new brands and win sales.

13:30-14:00Healthy consumption: a New trend in the Post-epidemic era 

Gong Wu, General Manager of China BrandAland Allande.


14:00-14:20Brand Super Language

Liu Wei, founder and CEOThomson Jason


14:20Re-examining the Marketing opportunity of Video Brand in Cinema scene-holding the Media Perspective of Huotang 

Lin Shuiyang, CEOHugging Hall Media


14:45Several new food machines, art Fu food generation

Zhang Lu, Co-founderProduct Source Wenhua


15:05Coffee Break & Booth Visiting


15:20The Future Road of Chinese Plant Meat 

Lin AfeiDirector Of MarketingHey Maet plant meat


15:45-16:05Discussion on the Business Endowment of Internet Science and Technology 

Li Yufeng, founder and former CEO& Luckin Coffee CTOMore Technology


16:05-16: 30Thoughts on the Breakthrough of New Brand 

Wang Xin, Co-founderWheat Oye


16:30Round Table discussion: new momentum of growth in the era of Digital Commerce 

Time to enter 2021, the new era of consumption has quietly arrived. The emerging business model adapts to the buying behavior of consumers, represents the demand of consumers for retail experience, and shows its resilience during the epidemic. Consumers and consumer behavior have undergone subtle changes. Based on the characteristics of the industry and changes in consumer behavior, how to better understand consumers and provide more accurate services has become an important issue in the industry.

Moderator:Yang Zhikai, managing partner, solution consultation

Lin Afei, Marketing Director, Hey Maet Plant Meat

Pan Dinghao, founder, Panda Fine Wine

Liu Kecan, co-founder, laboratory

Xiao Li Zi, Co-founder and Brand Director, AKOKO


18:00-20:00VIPDinner and industry report release (invitation limited)